The Fresh Bunch
The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.
The Fresh Bunch
Ep. 173 - Branding & Bouquet Battles with Natalia Regateui of Esmeralda Farms, Sunshine Bqt. & More
This week on our still-unnamed flower podcast, we’re joined by the multi-brand powerhouse Natalia Regateui. Natalia plays a key role on the marketing team behind Esmeralda, Sunshine Bouquet, Genviv Breeding, and now Flores Del Este—some of the most recognizable names in floriculture.
rrAs the Fresh Flower Bunch continues riding the rebrand rollercoaster, Natalia offers fresh insight and honest feedback to help us inch closer to locking in the perfect identity.
But that’s not all—we fill the flower hour diving into the branding pillars that have helped shape these respected floral companies. From the creators of Playa Blanca to the jaw-dropping quality standards upheld by Sunshine and Esmeralda, Natalia breaks down what it takes to stand out in today’s competitive flower market.
And of course, we couldn’t let her go without reminiscing about the unforgettable Fresh Fest Gameshow—a moment of flower-fueled chaos and laughter that still has us smiling.
Tune in for brand talk, bouquet banter, and plenty of fresh perspective.