The Fresh Bunch
The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.
The Fresh Bunch
Ep. 197 - Merry Fresh-mas with Jet Fresh Marketing: Creativity, Data & Delicious Debates
Merry Fresh-mas! 🎄
This week on the Fresh Bunch Podcast, we’re joined by the marvelous Jet Fresh Growers Marketing team—our very own Emilia Coloma and Diana Flores.
Emi and Diana dive into what marketing looks like at the farm level, how it differs across industry segments and regions, and how each Jet Fresh marketing team member brings unique strengths to the table—from creative vision to data-driven strategy.
As we get to know Diana and Emi a little better, we share plenty of laughs (including some very strong food opinions—because it wouldn’t be a Fresh Bunch episode without food talk). We also recap both Jet Fresh holiday parties and explore holiday traditions in Ecuador and on the Jet Fresh farm.
To wrap it all up, we talk about goals for 2026—or as Mike likes to call them, Revolutions. It’s festive, insightful, and full of Fresh-mas cheer!